Whimsical Wedding Invitations – Founded in 2009 by Kanika Jain Gupta, Iktaara is a bespoke design house that includes creative experiences for projects ranging from business and holiday gifts to stationery for weddings, books and individual spaces.
The Gupta brand is a unique brand of design and lifestyle, inspired by Indian elements and traditional arts, but at the same time appropriate. A short conversation with her leads us through the appearance of Iktaara, what we would find at his table, what he does when he does not work and more.
Whimsical Wedding Invitations
How did it start?
I find inspiration in many things, but the most important factor is Meerabai, his passion and true love for Krishna. In reality, Iktaara took its name from the Meera – Ektara instrument.
On your table
My table is always messy. I’m a princess Monica of friends! I like everything to be organized and clean, but unfortunately everything is in trouble. On my desk you will find tons of pencils, felt-tip pens, door leaves, toys, pencils and many cases and supports for my pencils. Balloons have recently found a place on my desk. And there’s background music at all times. It is a creative renaissance.
The ups and downs
The most difficult part is production. As this is always new, there is always plenty to discover and experiment with each step. And when I see that the end result is physically given, it is extremely gratifying. The most rewarding thing is when customers send us messages “we love”.
An original customer
Always start with “Kanika, do something that no one has ever seen before, something absolutely unique.
An alternative passion is …
Pommes nibble! I’m so addicted to fries. If there’s a new one on the market, I do not want to lose it. But seriously, I love traveling and nature. For me it’s like a duty, it’s the feeling of creativity that manifests itself, which finally translates into my real work. And I like learning different ways of healing.